Pragati Rana

Unafraid.

Unafraid to be the Founding Partner of an independent agency, tgthr., leaving behind the comfort of an aspirational corporate job.

Unafraid to be the only woman in the founding team—and in the countless teams, meetings, and boardrooms I’ve walked into.

Unafraid to reinvent myself as a creative after dedicating a decade to non-creative roles.

Unafraid to take out time for my mental health and meditate amidst the chaos of daily work.

Unafraid to shout out that in 2024, my work became the benchmark for the world’s best work for driving change and gender equality.

Unafraid to solve brand challenges for India’s most coveted clients - Procter & Gamble, Unilever, Reckitt, Heinz, GSK, Piaggio, Ultraviolette, MTV, Vice Media, Battlegrounds Mobile India and so on.

Unafraid to master the art of long-form storytelling alongside the sharpness of short-form narratives.

Unafraid to transcend my profile and strive for more.

And being unafraid has made all the difference.

Over the last 13 years, I’ve won more than 100 national and international awards across Cannes Lions, Spikes Asia, Effies India, Kyoorius Creative Awards, MAD STAR, Abby’s—you name it. The latest addition? The prestigious Glass Lion: Lion for Change (Silver) at Cannes Lions 2024.

In 2019, I was honored with Adgully’s Women Disruptor Award for my pioneering contributions to social media innovation. 

Fast forward to 2024, my agency, tgthr., has shaken up the industry in just 10 months of existence becoming:

• India’s only independent agency to win a Glass Lion. Ever.
• India’s only independent agency to win a Cannes Lion in 2024.
• India’s youngest agency to ever win a Cannes Lion. Ever.
• No. 8 in the Cannes Lions Global Creativity Rankings for India.

But that’s not all—tgthr. also made waves at the Campaign Asia-Pacific Awards 2024, bagging:

• Silver for South Asia Independent Agency of the Year.
• Bronze for India Creative Agency of the Year.

Beyond these milestones, I’ve worked hard and worn many hats to contribute to the creative and social landscape:

• Mentor for Creative Comeback (2022), an initiative by Creative Equals, D&AD, and Diageo to help women, non-binary, and gender non-conforming individuals return to the workforce.
• Jury Member for the Indian Creative Women’s Portfolio Evening 2023 by The One Club for Creativity, alongside McDonald’s, BBDO India, DDB Mudra Group, and TBWA\India.
• Co-founder of the Queenpreneur program (2023) at Dentsu Creative, empowering women entrepreneurs to build digital businesses.
• Speaker at Symbiosis Institute of Management.
• Co-founder of Jagriti, the social service wing of Mudra Institute of Communications, Ahmedabad, helping students teach underprivileged children from nearby villages.
• Volunteer and advocate for underprivileged girls (Sneha Sagar) and widows (Rajkeeya Vriddha and Ashakta Griha Mahila, Varanasi), working towards their upliftment.

These roles, alongside my work, remind me that success isn’t just about winning awards—it’s about creating meaningful impact and breaking boundaries along the way.